Archive | October, 2009

Reminder: Google sessions @ ad:tech NY next week

30. October 2009

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If you’re planning on attending ad:tech or Content Revenue Strategies (CRS) at the Javits Center in New York City next week, we hope you’ll come and meet the Google ads team while you’re there. Over November 4 and 5, we’ll offer a series of sessions de…

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Introducing AdWords Comparison Ads

29. October 2009

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Today we’re excited to begin testing a new feature of AdWords called AdWords Comparison Ads, which lets users compare multiple, relevant offers more easily. Comparison Ads is part of our continuing effort to make ads more relevant and useful to our use…

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Getting started guide for the Google Content Network

28. October 2009

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Google Content Network campaigns differ from Search campaigns in how they’re set up, optimized, and tracked. If you’ve been interested in advertising on the Content Network but aren’t sure how to get started, we now have a step-by-step Getting Started …

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Translate your AdWords campaigns with Translator Toolkit

27. October 2009

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If you advertise to customers in multiple languages or countries, you’ve probably spent time translating your advertising campaigns. To help make translating faster and easier, today we’ve added AdWords campaign support to Google Translator Toolkit, …

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Think2010: The multiple roles of search

26. October 2009

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Last week’s Think2010 post discussed the need for advertising to be relevant, welcome information that adds value to a customer as he is performing a task or pursuing an interest. But as you think about your 2010 search strategy, make sure to think abo…

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A new My Client Center interface

23. October 2009

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Starting this week, you’ll see a link on your My Client Center Dashboard that will take you to a new MCC interface that we’re testing. In the new interface, you’ll notice an updated look and feel, as well as some enhancements to help you manage your cl…

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Get free keyboard shortcuts stickers

22. October 2009

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Back in April, we introduced keyboard shortcuts you can use to zip around AdWords. As fans of Gmail shortcuts already know, if you want to save time navigating your account, ditching your mouse can give you a major boost.To help you learn shortcuts fas…

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New version of the AdWords API v2009

22. October 2009

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For those of you who use the AdWords API, we’re happy to announce the launch of the latest version, v200909. This version offers a number of exciting new features, including asynchronous calls, keyword and placement ideas, and location extensions. AdWo…

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Providing your customers useful and relevant information

20. October 2009

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Many ads are aimed at interrupting a consumer to get them to pay attention to the ad, but this approach has proven less effective on the Web, as consumers often come online to pursue an interest or perform a task, such as finding a local restaurant or …

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Google Campaign Insights: Better measurement for display advertising

19. October 2009

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As we’ve previously posted, one of our aims is to improve display advertising on the web. Three simple principles guide our approach: simplify the system for buying and selling display ads; deliver better performance that advertisers and agencies can m…

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