Landing pages for your Google Adwords campaigns can be difficult to get right first time. In fact that is the beauty of the whole Adwords technology you can constantly improve and tweak.
There are 2 simple landing page rules which are based on logic:
1. Make the landing page relevant to the ad.
Repeat the keywords in the ad on the page, so the viewer knows they have come to the right place. Keep a consistent tone of voice, too between the ad and the web page they arrive on looking for more information.
So an ad referring to one specific product will not be so effective if the landing page is a company home page and more of a general overview. Treat your landing page like a mini website even if it is sitting within a large website and keep it focussed.
2. Set up different landing pages for individual ads or clusters of ads.
It all depends how refined your research is, but give yourself the best opportunity to discover what works. You can then discard the poorer-performing ads and test the best against new ads.
Website technology is so simple these days, there is little or no barrier to having multi-variants of web pages.
Use the free Google tools to ensure you provide a satisfying experience when your prospects search for your keywords.  This is all logical, but sometimes we can get lost in the detail and forget to keep things simple.
August 11th, 2010 at 6:46 am
it is sad that i had my Adwords account banned last month. now i have to look for alternatives “
November 7th, 2010 at 5:08 pm
i both use Adwords and FB Ads, facebook ads are much more expensive compared to adwords ~