Archive | November, 2009
Google buys AdMob – will they give it away later?
Google has just announced it is buying a company specialising in mobile technology. AdMob, the Silicon Valley company specialises more in display advertising while Google specialises in Search. Read more details in The Guardian This is just one more acquisition by Google who has already spent more than several countries’ GDP acquiring expertise. The interesting [...]
Continue reading...Think2010: Stay focused on the fundamentals
10. November 2009
As you look to get ahead of the recovery and set yourself up for success in 2010, let’s revisit some of the lessons learned during the recession that you can apply going forward. We’ve been compiling both forward-looking perspectives and retrospective …
Continue reading...Google Adwords – black art or science?
10. November 2009
Google Adwords is often quoted by as being a black art only known to a few. It is possible to lose money with Google Adwords which tends to reinforce the idea that success is due to magical powers! But a scientific approach – with a little artistry thrown in – is what yields hugely profitable [...]
Continue reading...New alerts for your campaigns
9. November 2009
Alerts are a great way to stay on top of changes in your account. In addition to the account alerts already available for billing and campaign maintenance, you can also use custom alerts to monitor shifts in key metrics like clicks and cost. We’d like …
Continue reading...Google Adwords – mastery of the search network or the content network?
9. November 2009
Google Adwords is usually understood to mean the search results that are obtained when a search phrase is typed into the search box. Most people who are connected with marketing on the internet know that the searches on the right of the screen have been placed there as advertisements I have found that not so [...]
Continue reading...AdWords Conversion Tracking is now even easier
5. November 2009
If you use AdWords Conversion Tracking, you may have noticed that the interface for this tool has been redesigned so that it’s easier to implement, monitor, and troubleshoot.(Click to see full size image)There are now 3 easy-to-use tabs – Conversions, …
Continue reading...Think2010: Four Winning Moves webinar
4. November 2009
In last week’s Think2010 post, we highlighted the value of search marketing to prompt direct conversions and advance branding goals. In this post, US Managing Director Bonita Stewart briefly discussed the role search played during the economic downturn…
Continue reading...Increasing choice and relevancy in search ads
3. November 2009
As part of our ongoing commitment to helping users find the information they’re seeking online, we’re happy to announce the launch of Ad Sitelinks.Ad Sitelinks is a new AdWords feature that allows you to extend the value of your existing AdWords ads …
Continue reading...New holiday ad templates available in Display Ad Builder
2. November 2009
This winter season take advantage of holiday-themed Display Ad Builder templates to advertise your products and services.You can find these new templates in the “Seasonal” category of the Display Ad Builder gallery. Here are some examples of the templa…
Continue reading...- Door Curtains ·: i both use Adwords and FB Ads, facebook ads are mu...
- Hayden Bennett: it is sad that i had my Adwords account banned las...
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11. November 2009
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