In the past year, Google’s advertising tools have moved in some exciting directions. We’ve introduced more data-driven and efficient campaign management with the new AdWords interface, easier account optimization with the Opportunities tab, and new ad …
Continue reading...30. March 2010
Did your smartphone suddenly start blinking and buzzing like crazy? No need to worry– it’s probably just getting excited about AdWords for mobile, our new mobile interface for Android, iPhone, and Palm Pre devices.We’ve heard that your smartphone…
Continue reading...29. March 2010
Our previous post in the Content Network Optimization University series covered the basics of setting up and launching a good campaign on the Content Network.Today, we’ll cover more advanced optimization strategies. We’ve compiled these by observing be…
Continue reading...26. March 2010
Taking a little time to organize your account can help you to better target your potential customers. It can also save you time and effort when it comes to managing your advertising. The video below will show you how a few minor changes to your accoun…
Continue reading...25. March 2010
Imagine you’re a travel company, and you’re trying to excite users during the holiday season about deals to tropical Caribbean destinations. Users may come to your website, browse the offers and think about booking a trip, but decide that the deal …
Continue reading...23. March 2010
In order to help you make more informed decisions about your AdWords keywords, ad groups, and campaigns, we’re excited to release a new set of reports for your AdWords account: AdWords Search Funnels (beta). Currently, conversions in AdWords are attrib…
Continue reading...18. March 2010
About one in three mobile search queries are made by people who are looking for something in their local area. This means that local businesses have the opportunity to reach mobile users when they’re nearby and looking to take immediate action. Here …
Continue reading...16. March 2010
One of our goals is to democratize access to display advertising and make it accessible and open — like search advertising — so new advertisers can participate easily. We launched Display Ad Builder in 2008 to help you easily set up and run display …
Continue reading...11. March 2010
More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers. If you’d like to take things to the next l…
Continue reading...4. March 2010
Two types of advertisers run campaigns across the Google Content Network. The first group, direct response advertisers, measures the success of their campaigns by looking for clicks, traffic to their sites, and sales. In contrast, brand advertisers typ…
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31. March 2010
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