Archive | March, 2010

Google Ad Innovations: where ads are going next

31. March 2010

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In the past year, Google’s advertising tools have moved in some exciting directions. We’ve introduced more data-driven and efficient campaign management with the new AdWords interface, easier account optimization with the Opportunities tab, and new ad …

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AdWords for mobile: check in quickly, anywhere

30. March 2010

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Did your smartphone suddenly start blinking and buzzing like crazy? No need to worry– it’s probably just getting excited about AdWords for mobile, our new mobile interface for Android, iPhone, and Palm Pre devices.We’ve heard that your smartphone…

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New best practices to find more customers on the Google Content Network

29. March 2010

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Our previous post in the Content Network Optimization University series covered the basics of setting up and launching a good campaign on the Content Network.Today, we’ll cover more advanced optimization strategies. We’ve compiled these by observing be…

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Improve your account structure to improve your results

26. March 2010

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Taking a little time to organize your account can help you to better target your potential customers. It can also save you time and effort when it comes to managing your advertising. The video below will show you how a few minor changes to your accoun…

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Now available: Reach the right audience through remarketing

25. March 2010

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Imagine you’re a travel company, and you’re trying to excite users during the holiday season about deals to tropical Caribbean destinations. Users may come to your website, browse the offers and think about booking a trip, but decide that the deal …

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New Reports: AdWords Search Funnels

23. March 2010

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In order to help you make more informed decisions about your AdWords keywords, ad groups, and campaigns, we’re excited to release a new set of reports for your AdWords account: AdWords Search Funnels (beta). Currently, conversions in AdWords are attrib…

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Go Mobile! Series: Reach local customers

18. March 2010

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About one in three mobile search queries are made by people who are looking for something in their local area. This means that local businesses have the opportunity to reach mobile users when they’re nearby and looking to take immediate action. Here …

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Opening up YouTube to new display advertisers

16. March 2010

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One of our goals is to democratize access to display advertising and make it accessible and open — like search advertising — so new advertisers can participate easily. We launched Display Ad Builder in 2008 to help you easily set up and run display …

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Go Mobile! Series: A case study in optimizing mobile campaigns

11. March 2010

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More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers. If you’d like to take things to the next l…

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​New tool for brand advertisers on the Google Content Network

4. March 2010

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Two types of advertisers run campaigns across the Google Content Network. The first group, direct response advertisers, measures the success of their campaigns by looking for clicks, traffic to their sites, and sales. In contrast, brand advertisers typ…

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