Google Adwords Mastery

AdWords for mobile is fully available

A few weeks ago, we introduced you to AdWords for mobile, our new mobile interface for Android, iPhone, and Palm Pre devices. Now, when you log into AdWords from one of these devices, you’ll be directed to AdWords for mobile automatically (curre…

More relevant traffic estimates now in the updated Keyword Tool

In late September, we launched a beta version of the updated Keyword Tool. This tool is a new, streamlined way for you to identify additional keywords and add them to your account. Previously, we offered two distinct tools to expand your keyword list. …

A new approach to how we work with advertising agencies

Cross posted from the Official Google Blog:As the advertising industry has grown and evolved, so too has our relationship with advertising agencies. These companies, from SEMs to the largest traditional agencies, play a critical role in the continued s…

Measure the success of your AdWords campaigns

Over the past few weeks, we’ve posted 4 videos that suggested small changes you can make to your AdWords account to help you improve your performance. This week, we’ll provide you with some guidance for measuring the results of these changes.With AdWo…

Keep up to date on the AdWords New Ad Formats Initiative

Late last year we introduced you to the AdWords New Ad Formats Initiative. At the time, we explained that new formats would be a major focus for us in 2010 and gave you a sneak peak into the types of new ad formats heading your way.With the introductio…

Discount code available for ad:tech San Francisco

Cross posted from the Google Agency Ad Solutions Blog.

ad:tech San Francisco is this week, from April 19th to April 22nd, and we’ll be there. Our product experts will be on hand at the Google booth Tuesday and Wednesday to answer questions …

Improve your ads to capture more customers

Potential customers choose your website over your competitors’ based solely on what they see in your ads. If your ads don’t distinguish your site or really sell your message, then you’re probably missing out on valuable sales.To help you think about yo…

Go Mobile! Series: iPad Device Targeting Now Available

As we announced earlier this month, we’ve included the iPad in our list of mobile devices with full internet browsers, making it easy for you to run your campaigns on it.Now that we’ve finished our rigorous iPad testing, we feel confident adding th…

Take three steps to keyword success

The keywords you’ve chosen in your AdWords account are critical to your advertising success. Potential customers won’t be able to find your ad unless you’ve chosen the right keywords, which could lead you to miss out on valuable sales.Check out the v…

Go Mobile! Series: Understand your click-to-call options

Our mobile phones are with us for a large part of the day. When you’re on the go and there’s no time to turn on a laptop or computer, it’s natural to reach for your phone when you need to conduct a search, especially now that many phones have the capab…