Google Adwords Mastery

New keyword targeting feature for advertisers in the UK and Canada

Today we’re introducing the broad match modifier, a new AdWords targeting feature that lets you create keywords that have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help …

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AdWords system maintenance, cancelled

The AdWords system maintenance, previously scheduled for May 8th, has been cancelled.  If you saw a message in your AdWords account alerting you about the scheduled maintenance, please disregard it. 

Post Posted by Daniel Friedman, Inside …

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Upcoming free webinar: Uncovering opportunities with display advertising

Display advertising is changing rapidly with the emergence of audience data, engaging new ad formats, dynamic creatives, and new technologies. We’d like to invite you to a webinar about our recent innovations in display advertising and how marketers ar…

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New AdWords reports in Google Analytics

AdWords provides several ways for you to track the performance of your ads– most of which focus on clicks. Sometimes, however, understanding what happens after people click on your ads is just as important for measuring your AdWords performance. Toda…

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Target CPA Bidding: A new way to meet your ROI goals with Conversion Optimizer

Today we’re announcing a new enhancement to Conversion Optimizer: Target CPA Bidding. With Target CPA Bidding, you can set a bid that reflects the average amount you’d like to pay for a conversion rather than the maximum you’re willing to pay for…

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