Google Adwords Mastery

Geolocation and Local Search

Marketing by its very nature is to create the flow of people and leads to drive the sales for your business.  When you are marketing you need to make sure that your dollar, and energy is spent to get the right kind of leads.  The best way to do this of course is not a [...]

Reaching for the top spot? “Estimated Top Impressions” now available in the Bid Simulator

A year ago, we launched the Bid Simulator, a feature that allows you to see how different keyword-level bids may have impacted your advertising results. Using data from the past seven days, the bid simulator re-calculates the number of clicks and impre…

New for the Google Display Network: Show ads related to demographic categories

In March 2009, we announced a beta test of interest-based advertising, which included remarketing and interest category marketing, to help you reach people on the Google Display Network who are most likely to be interested in your products and services…

Transform your AdWords account and win cool prizes – sign up by October 3

There’s still time to sign up for the the AdWords Train & Gain challenge which kicks off October 4.

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Once signed up, you’ll receive four weeks of free advice for improving your AdWords account. At the end of the four …

Updated Keyword Tool: Out of Beta

In early August, we announced that the updated Keyword Tool was nearing the end of its beta phase. Today, we wanted to let you know that we’ve fully launched the updated Keyword Tool.What does that mean for you? It means we’ve combined the best fea…

Product extensions now available to all U.K. advertisers

Back In November 2009, we announced the U.S. launch of a new AdWords feature called product extensions. Today, we’re excited to announce that product extensions are now available to all U.K. advertisers. Joining our growing family of ad extensions, p…

Learn about using Sitelinks in a new online course

Ad Sitelinks is an AdWords extension feature that allows you to extend the value of your existing AdWords ads by providing additional links to specific, relevant content deeper within your sitemap. Rather than sending all users to the same landing page…

New My Client Center features: email notifications and custom alerts

For those of you who use My Client Center (MCC) to manage your client accounts, we’re launching two new features to help you stay on top of critical notifications and alerts about your accounts.Email notificationsAs we make this feature available ove…

Strengthen your advertising strategies with the Train & Gain challenge

Today we’re announcing the first AdWords Train & Gain challenge.You’ve asked us how to improve the performance of your AdWords account, so we’ve put together a series of simple steps to help you become more successful online. (click for…

YouTube Homepage: Promoted Videos advertisers can get it while it’s hot

Cross posted from the YouTube blog.

For big advertisers on YouTube, the YouTube homepage is often seen as the holy grail. It’s the highest-profile placement on YouTube, providing marketers with the ability to deliver a big impact and drive atten…