Geoff has a solid background in e-commerce and Marketing gained over many years working for a range of organisations, including software houses, business and financial information publishers, and most recently investment banking.
In his role at UBS Investment Bank, Geoff was responsible for developing a pilot outsourcing programme that became a globally utilised division achieving savings of approximately £25 million within two years. Advising senior project managers on correct protocol and process, he implemented a number of key processes and produced supporting documentation to mitigate risk, manage exposure and achieve a consistency in approach for all global regions.
After obtaining a Bsc (Hons) in Business and Maths, Geoff studied post-graduate Marketing, achieving a Diploma in Marketing, later becoming a full member of the Chartered Institute of Marketing and a Chartered Marketer. Several years subsequent to this, he obtained an MBA from Cass University Business School (formerly City University), where he specialised in E-business, simultaneously working on a number of projects as an e-commerce consultant. A short spell working with an Internet start-up company led to him finding a ‘proper’ job after graduation following the burst of the dotcom bubble.
Geoff currently heads GWA Marketing, in association with a number of strategic partners who together bring many years of combined experience, talent and expertise. His team currently manages millions of pounds of Google Adwords spend for organisations of all sizes, from start-ups through to global corporations.
Geoff is also a qualified Google Adwords Professional and speaks regularly at seminars and conferences, teaching people how to use Adwords more effectively.
To your success,
Geoff Alexander,
Google Qualified Professional
