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Google Vs Bing – Which is Best?
It has been a messy squabble between the two search engine giants, with both sides accusing the other of monopolisation, and Google now claiming Bing is copying their search results. But what does this mean for the rest of us, with our PPC campaigns ready to go? Where do we advertise? Microsoft are shifting assets [...]
Continue reading...7 Costly Mistakes Business Owners make when Managing a Google AdWords Campaign
25. January 2011
Pay-per-click (or PPC) marketing is a great way to achieve results from onlinemarketing. The reason it works – simple, you only pay for what you get. The theory is straightforward enough, but there are some potential pitfalls. Follow these points to avoid making costly mistakes: Expecting immediate results. Not everyone can be an overnight success [...]
Continue reading...Landing page logic for your Google Adwords campaign
12. November 2009
Landing pages for your Google Adwords campaigns can be difficult to get right first time. In fact that is the beauty of the whole Adwords technology you can constantly improve and tweak. There are 2 simple landing page rules which are based on logic: 1. Make the landing page relevant to the ad. Repeat the [...]
Continue reading...Google Adwords – black art or science?
10. November 2009
Google Adwords is often quoted by as being a black art only known to a few. It is possible to lose money with Google Adwords which tends to reinforce the idea that success is due to magical powers! But a scientific approach – with a little artistry thrown in – is what yields hugely profitable [...]
Continue reading...Google Adwords – mastery of the search network or the content network?
9. November 2009
Google Adwords is usually understood to mean the search results that are obtained when a search phrase is typed into the search box. Most people who are connected with marketing on the internet know that the searches on the right of the screen have been placed there as advertisements I have found that not so [...]
Continue reading...Updated Versions of the Keyword and Placement Tools
8. October 2009
Feeding off the momentum of improvements we’ve made over the past year in AdWords, we recently released beta versions of the updated Keyword and Placement Tools. We’ve maintained the core functionality of these tools, but have added some new features that we hope will make them more useful for you. If you use English as [...]
Continue reading...- Door Curtains ·: i both use Adwords and FB Ads, facebook ads are mu...
- Hayden Bennett: it is sad that i had my Adwords account banned las...
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29. March 2011
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