Webinar: Reaching Your Goals with Analytics

Geoff Alexander — Tue, 29 Nov 2011 17:00:00 +0000

(Cross-posted from the Google Analytics Blog)

Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?

We’ve heard from many of our users who want to go deeper into their Analytics -- with so much data, it can be hard to know where to look first. If you’d like to move beyond standard “pageview” metrics and visitor statistics, then please join us next Thursday:

Webinar: Reaching Your Goals with Analytics
Date: Thursday, December 1
Time: 11am PST / 2pm EST
Sign up here!

During the webinar, we’ll cover:

Key questions to ask for richer insights from your data
How to define “success” (for websites, visitors, or campaigns)
How to set up and use Goals
How to set up and use Ecommerce (for websites with a shopping cart)
How to link AdWords to your Google Analytics account

Whatever your online business model -- shopping, lead-generation, or pure content -- these tools will deliver actionable insights into your buying cycle.

This webinar will be led by Joe Larkin, a technical specialist on the Google Analytics team, and it’s designed for intermediate users of Google Analytics. If you’re comfortable with the basics, but you’d like to do more with your data, then we hope you’ll join us on Thursday!

Posted by Sara Jablon Moked, Google Analytics team

Google buys AdMob – will they give it away later?

GeoffA — Wed, 11 Nov 2009 09:38:00 +0000

Google has just announced it is buying a company specialising in
mobile technology. AdMob, the Silicon Valley company specialises more in display advertising while Google specialises in Search. Read more details in The Guardian

This is just one more acquisition by Google who has already spent more than several countries’ GDP acquiring expertise. The interesting part is that often the knowledge bought at great cost is often given away for free later.

The company with the Analytics technology, for example, used to charge a considerable sum for the use of the tools – now Google makes them available for free.

Buying up competition or related companies and then charging little for use is a very unusual strategy, but an excellent business model for domination.

The list of Google purchases is extensive. Some of the better known include YouTube, Facebook and Blogger the blogging platform.

There is a recession, and it could be the perfect time for small companies to take a leaf out of Google’s book. First you make a lot of money from the core business (Adwords, if you are Google) and then that funding allows you to provide an even better customer experience by acquiring related businesses.

What are you waiting for?!

Google Adwords Mastery » Google Analytics

Webinar: Reaching Your Goals with Analytics

Google buys AdMob – will they give it away later?