Google Adwords Mastery

Writing ads that attract customers

With the theme of Valentine’s Day on our mind, we’re sharing tips on how to spice up your AdWords text ads, courtesy of the AdWords Help Center.Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines below to …

Impression Share Updates Rolling out Globally

Starting today, we will begin rolling out updates to your Impression Share metrics, which include new ad group-level impression share metrics as well as revised campaign-level impression share metrics.  We’ve also changed the frequency with which…

Perspective on Dynamic Search Ads – Guest Q & A with RKG

Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen …

Love at first Search

More and more people are falling in love with Valentine’s Day. According to a recent survey by ORC International, Valentine’s Day is now the number two gift giving holiday, right behind Christmas, with 88% of Americans saying they plan on giving a…

Create more Automated Rules and undo changes

We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements – increased rule limit to 100 and the ability to undo changes made by a rule.

1. Increased rule limit to 100

We increased the …

Coming Soon: Ad Group Impression Share Metrics

Based on advertiser requests, we will soon offer ad group level impression share metrics for the Search and Display Networks. Once released, you can use ad group impression share data to, for example, better identify high performing ad groups that aren…

Visit the re-designed AdWords Help Center today

Brits, Aussies, and Kiwis: see what Americans have been buzzing about for weeks!We launched a new look for the AdWords Help Center and it’s now available in your countries! Since we introduced it in the U.S. just a few weeks ago, thousands of AdWords u…

On your marks, get set, GOMC!

We’re pleased to announce that professor registration for the 2012 Google Online Marketing Challenge (GOMC 2012), our global student competition, is now open!

Student registration, however, will open January 31, 2012. In order for student teams to …

Think With Google’s December Adventure: That’s a wrap!

Think With Google’s December Adventure finishes this week with tips on measurement and analytics. We hoped you enjoyed our insights and daily tips this month on the Think with Google Plus Page. If you missed them or wanted to review, here are the previ…

New Tools and Controls to Manage Your Google+ Pages

Last month we introduced Google+ Pages to provide a new way for you to build a public identity on Google+. We’ve been listening closely to your feedback and today we’re introducing several new tools and controls to help you better manage your page…