Tag Archive | "Ad Formats"

Perspective on Dynamic Search Ads – Guest Q & A with RKG

Monday, January 30, 2012

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Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen ...

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Connect your Google+ Page to your AdWords campaigns

Wednesday, November 9, 2011

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This week we introduced Google+ Pages, a new way to get closer to your customers online. At that time we announced that you’d be able to link your Page to your AdWords campaigns, so that all your +1s -- from your Page, your website, ads and search r...

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Rimm-Kaufman Group discusses their experience with Product Listing Ads

Thursday, June 16, 2011

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Recently we had a chance to catch up with Matthew Mierzejewski of Rimm-Kaufman Group (RKG) to discuss his experience managing Product Listing Ads for his clients.Founded in 2003, RKG is a data-driven online marketing firm that specializes in paid searc...

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Embedded format now available for Ad Sitelinks

Tuesday, June 7, 2011

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Since we launched Ad Sitelinks back in 2009, we’ve worked to extend the format to appear on more queries and more devices. We’ve also enhanced Ad Sitelinks with smart serving to automatically show your highest-performing Sitelinks more frequently....

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Comparison Ads now a part of the new Google Advisor

Thursday, May 19, 2011

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Back in late 2009, we launched our initial test of AdWords Comparison Ads for Mortgages. With Comparison Ads, we provided a way for you, our advertisers, to create more relevant and targeted offers for users searching on Google.com. For example, using ...

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Showing the display URL domain in the headline for select ads on Google

Wednesday, May 18, 2011

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In an AdWords ad, the display URL may be last, but it’s certainly not least. In fact, the display URL can be an important deciding factor in whether a user clicks on your ad.That’s why, starting today, we’ll automatically show your display URL do...

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5 Simple Ways to Improve Your AdWords Performance

Wednesday, April 20, 2011

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With the recent international launches of the Ad Innovations site, we want to take a minute to call out a few simple things you can do to quickly improve the performance of your AdWords ads. Give the tips below a try and see how our Ad Innovations can...

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5 Simple Ways to Improve Your AdWords Performance

Wednesday, April 20, 2011

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With the recent international launches of the Ad Innovations site, we want to take a minute to call out a few simple things you can do to quickly improve the performance of your AdWords ads. Give the tips below a try and see how our Ad Innovations can...

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The +1 button & AdWords

Wednesday, March 30, 2011

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Word of mouth is powerful. When you have a choice to make, it’s common to turn to the people you trust. But what about word of click? How can getting a suggestion from a friend or co-worker when you need it be as simple as having a hallway conversati...

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Media Ads Joins the New Ad Formats Family

Thursday, March 24, 2011

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Over a year ago we introduced the AdWords New Ad Formats Initiative to bring more relevant ads to Google.com. Since then, we’ve launched over a dozen new ad formats, and tested many more. Our new ad formats are designed to make sure that you’re a...

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