Tag Archive | "Case studies"
Perspective on Dynamic Search Ads – Guest Q & A with RKG
Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen ...
Continue reading...A look at how display builds brands for marketers today
Thursday, September 29, 2011
Last week, we shared examples of how direct response marketers are driving strong results with display advertising. But you’ve heard it before -- beyond driving immediate clicks and conversions, display builds brands. And as digital budgets accelerat...
Continue reading...A look at how display drives performance for marketers today
Thursday, September 22, 2011
(Cross-posted from the AdWords Agency Blog)Few would argue that online display advertising is playing an increasingly important role in the marketing mix. While we frequently talk about how the vast majority of our top advertisers have run a Google dis...
Continue reading...Rimm-Kaufman Group discusses their experience with Product Listing Ads
Thursday, June 16, 2011
Recently we had a chance to catch up with Matthew Mierzejewski of Rimm-Kaufman Group (RKG) to discuss his experience managing Product Listing Ads for his clients.Founded in 2003, RKG is a data-driven online marketing firm that specializes in paid searc...
Continue reading...New case study: How Enhanced CPC drives success with third-party bidding tools
Wednesday, May 11, 2011
Since we launched Enhanced CPC last year, many of you have used it to increase your conversions and ROI. In fact, approximately $3 billion in annual spend is now being managed through Enhanced CPC and Conversion Optimizer.With Enhanced CPC, you can get...
Continue reading...New case study: How Enhanced CPC drives success with third-party bidding tools
Wednesday, May 11, 2011
Since we launched Enhanced CPC last year, many of you have used it to increase your conversions and ROI. In fact, approximately $3 billion in annual spend is now being managed through Enhanced CPC and Conversion Optimizer.With Enhanced CPC, you can get...
Continue reading...An AdWords take on Search Stories
Monday, March 28, 2011
During last year’s Super Bowl, we did something unprecedented for Google--we aired our first Super Bowl commercial. Our television commercial, Parisian Love, is what we now call a “search story,” since it tells a user’s story through the eyes o...
Continue reading...Advertisers save time and uncover new keyword ideas with the Opportunities tab
Wednesday, February 16, 2011
If you’re a small business, time can often feel like your most valuable and most constrained resource. While you’re doing everything you need to do to keep your business up and running, important tasks like AdWords account optimization can fall to ...
Continue reading...International tourists find the Polish seaside through Google AdWords
Friday, December 10, 2010
Sebastian Hejnowski’s parents built the Villa Zdroj Bed and Breakfast in 2002 to share Poland’s beauty with weary travelers. Located in Miedzyzdroje, a city on the coast of Polish island Wolin, Villa Zdroj is one of the island’s first modern bed ...
Continue reading...Going Global with Google
Tuesday, December 7, 2010
AdWords started with the idea of connecting you with customers searching for your goods and services - wherever those customers may be. Today, we're announcing the launch of Google Global Market Finder, a free online tool that helps you find new market...
Continue reading...- Door Curtains ·: i both use Adwords and FB Ads, facebook ads are mu...
- Hayden Bennett: it is sad that i had my Adwords account banned las...
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Monday, January 30, 2012
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