Is your online campaign performing as well as it could be? Do you want to get more out of your digital marketing campaigns and increase your ROI? We’ve heard from many of our users that with so much data, it can be hard to know where to begin. If y...
Continue reading...Thursday, February 24, 2011
Today we're announcing the launch of a new ad rotation setting in AdWords that allows you to optimize for conversions. Previously, you had two options:Optimize for clicks: Ads that are expected to provide more clicks are shown more oftenRotate: Ads are...
Continue reading...Tuesday, November 23, 2010
On Wednesday November 24th we’re hosting a free, live, online course about Goals in Google Analytics. Goals help you measure conversions or successful actions on your website, such as visits to a 'thank you' page after a customer makes a purchase on ...
Continue reading...Friday, October 22, 2010
Hot on the heels of the new Search Funnels features that were recently launched, here’s another new feature: The Top Paths (Query Paths) report. Broad match keywords in your AdWords account may be matched to a variety of keywords your users are sear...
Continue reading...Tuesday, October 5, 2010
We’ve received very positive feedback from advertisers using Search Funnels—the new set of reports launched in Conversions. Advertisers are beginning to understand the path to conversion beyond just the last click and are now able to give credit to...
Continue reading...Tuesday, September 14, 2010
Cross posted from the Conversion Room Blog: Are you eager to optimise your Conversion Rate, but feel a little bit overwhelmed by all of the tools available to help you? Today we're delighted to introduce Improving Online Conversions for Dummies. We h...
Continue reading...Monday, August 16, 2010
We're excited to announce the launch of Enhanced CPC, a new automated bidding feature that can help you improve your ROI on your campaigns with manual bidding. Enhanced CPC uses your campaign's historical conversion tracking data to automatically adjus...
Continue reading...Friday, July 30, 2010
In early June, we announced the Conversion Champion Challenge, a contest challenging you to use free AdWords conversion products to increase your ROI, then submit a mini-case study telling us about your experience. The grand prize winner will receive a...
Continue reading...Wednesday, June 9, 2010
Now that summer is here, people are thinking about how to get in shape as quickly as they can. Well, your conversion rate wants a beach bod too, and with a little work and some tools in your AdWords account, you can whip it into top form. It’s critic...
Continue reading...Friday, June 4, 2010
With the recent launch of Search Funnels, we wanted to have a webinar showing off these new reports and offering you a refresher on AdWords Conversion Tracking and Conversion Optimizer. We'll give overviews of these features, showing how they work and ...
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Tuesday, December 13, 2011
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