Our recent webinar on Tuesday, Finding Your Target Audience with Google Display Network, was a huge success. With Audience Solutions on GDN, we are helping to get the right message to the right target customer, at the right time. Ads can no long...
Continue reading...Wednesday, October 12, 2011
Advertising is about getting your message in front of the right people. Whether you need to increase brand awareness or maximize ROI on direct response campaigns, your challenge continues to be about delivering the right message to the right person at ...
Continue reading...Thursday, September 29, 2011
Last week, we shared examples of how direct response marketers are driving strong results with display advertising. But you’ve heard it before -- beyond driving immediate clicks and conversions, display builds brands. And as digital budgets accelerat...
Continue reading...Thursday, September 22, 2011
(Cross-posted from the AdWords Agency Blog)Few would argue that online display advertising is playing an increasingly important role in the marketing mix. While we frequently talk about how the vast majority of our top advertisers have run a Google dis...
Continue reading...Monday, August 8, 2011
On Thursday, August 4, we held a webinar about how to use today’s powerful targeting technologies to run effective display advertising campaigns for direct response goals. Specifically, we covered:The "targeting toolbox" for direct response campaigns...
Continue reading...Monday, July 25, 2011
Contextual. Audience. Remarketing. Demographic. Marketers have many options when it comes to targeting their display campaigns. The emergence of these technologies has transformed display into a powerful direct response medium, delivering measurable pe...
Continue reading...Thursday, June 23, 2011
Whether the goal is to generate awareness or drive sales, marketers share a common objective: reach people likely to be interested in their product or service. With contextual targeting on the Google Display Network, you can find people the very momen...
Continue reading...Tuesday, June 14, 2011
Today, innovations in targeting, optimization, and measurement can help you achieve greater performance with your Display Network campaigns. We’re investing heavily in these areas, and we’re pleased to announce several tools that give you better me...
Continue reading...Tuesday, June 14, 2011
On Thursday, June 9th, Neal Mohan, Google's VP of Display Advertising, delivered a keynote at the Interactive Advertising Bureau’s Innovation Days @ Internet Week. The talk is entitled “There’s a perfect ad for everyone,” and during it Neal mad...
Continue reading...Monday, May 2, 2011
Today we have a post from Aitan Weinberg, product manager for AdWords remarketing:We’ve always believed that display advertising has the potential to be smarter, better performing and more measurable. Today we’d like to shine a light on one of the ...
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Thursday, November 3, 2011
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