Tag Archive | "Display Network"

Google Display Network – Audience Solutions Webinar now available on demand

Thursday, November 3, 2011

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Our recent webinar on Tuesday, Finding Your Target Audience with Google Display Network, was a huge success. With Audience Solutions on GDN, we are helping to get the right message to the right target customer, at the right time.  Ads can no long...

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Find your audience with the Google Display Network

Wednesday, October 12, 2011

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Advertising is about getting your message in front of the right people. Whether you need to increase brand awareness or maximize ROI on direct response campaigns, your challenge continues to be about delivering the right message to the right person at ...

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A look at how display builds brands for marketers today

Thursday, September 29, 2011

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Last week, we shared examples of how direct response marketers are driving strong results with display advertising. But you’ve heard it before -- beyond driving immediate clicks and conversions, display builds brands. And as digital budgets accelerat...

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A look at how display drives performance for marketers today

Thursday, September 22, 2011

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(Cross-posted from the AdWords Agency Blog)Few would argue that online display advertising is playing an increasingly important role in the marketing mix. While we frequently talk about how the vast majority of our top advertisers have run a Google dis...

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Webinar: Display targeting strategies for direct response

Monday, August 8, 2011

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On Thursday, August 4, we held a webinar about how to use today’s powerful targeting technologies to run effective display advertising campaigns for direct response goals. Specifically, we covered:The "targeting toolbox" for direct response campaigns...

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Upcoming Webinar: Display targeting strategies for direct response

Monday, July 25, 2011

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Contextual. Audience. Remarketing. Demographic. Marketers have many options when it comes to targeting their display campaigns. The emergence of these technologies has transformed display into a powerful direct response medium, delivering measurable pe...

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Reach your audience with interest categories

Thursday, June 23, 2011

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Whether the goal is to generate awareness or drive sales, marketers share a common objective: reach people likely to be interested in their product or service. With contextual targeting on the Google Display Network, you can find people the very momen...

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Google Display Network introduces new performance bundle

Tuesday, June 14, 2011

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Today, innovations in targeting, optimization, and measurement can help you achieve greater performance with your Display Network campaigns. We’re investing heavily in these areas, and we’re pleased to announce several tools that give you better me...

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There’s a perfect ad for everyone

Tuesday, June 14, 2011

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On Thursday, June 9th, Neal Mohan, Google's VP of Display Advertising, delivered a keynote at the Interactive Advertising Bureau’s Innovation Days @ Internet Week. The talk is entitled “There’s a perfect ad for everyone,” and during it Neal mad...

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Year in review: Remarketing delivers better ads, better performance

Monday, May 2, 2011

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Today we have a post from Aitan Weinberg, product manager for AdWords remarketing:We’ve always believed that display advertising has the potential to be smarter, better performing and more measurable. Today we’d like to shine a light on one of the ...

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