Google Adwords Mastery » Events http://googleadwordsmastery.com Gaining competitive advantage through Google Adwords Mon, 06 Feb 2012 22:33:02 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Learn how to get your business on Google+ http://feedproxy.google.com/~r/blogspot/ATHs/~3/giDuV-JznSw/learn-how-to-get-your-business-on.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/giDuV-JznSw/learn-how-to-get-your-business-on.html#comments Tue, 08 Nov 2011 14:00:00 +0000 Geoff Alexander opened up Google+ to businesses, a way for businesses to get closer to their customers. We’ve already seen many brands using Google+ in unique and exciting ways, such as hangouts out with Miss Piggy and style bloggers from Macy’s.

How can you best use Google+ to grow your business? We have set up a number of opportunities for you to learn how to get started:

ad:tech New York keynote: Getting Closer to Your Customers on Google+
Wednesday, November 9, 5:30pm - 6:15pm ET
Join Google’s Head of Social Advertising Products, Christian Oestlien as he maps out the company’s vision for putting people at the center of the web experience and the opportunities Google+ creates for marketers to engage customers in new, better ways. If you can’t make it in person, you can watch the live stream or follow the reaction by searching for #gplusbiz on Google+.

ad:tech New York booth
Wednesday November 9 (10am - 6pm), Thursday November 10 (10am - 4pm)
We’ll also have Google+ experts on hand at ad:tech to answer questions and help you create your own page. We’d love for you to stop by and meet the team!

Learn with Google Webinar: Getting Your Business on Google+
Wednesday November 16, 2pm ET. Register here.
Join our live webinar hosted by Google+ experts to learn more about how you can bring your company and customers closer together using Google+. Key topics that'll be covered include:
  • Setting up a Google+ Page for your business
  • Best practices and early use cases for using Google+
  • Promoting your Google+ Page
  • Improving the performance of your ads with +1 annotations
Help Desk Hangouts
Thursday November 17, 12pm - 3pm ET. Visit our Google+ Your Business page.
Still have questions? Talk face-to-face with a Google+ expert using our group video chat product, Hangouts. Learn technical tips, content strategies, and potential use cases for your business.

In the meantime, you can check out our Getting Started Guide on our Google+ Your Business site. To keep up to date on the latest tips, add the Google+ Your Business page to your circles.

Posted by Dan Friedman, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2011/11/learn-how-to-get-your-business-on-google/feed/ 0 The AdWords team brings its Ad Innovations to Search Engine Strategies New York http://feedproxy.google.com/~r/blogspot/ATHs/~3/kxzYFv-1xX8/adwords-team-brings-its-ad-innovations.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/kxzYFv-1xX8/adwords-team-brings-its-ad-innovations.html#comments Thu, 17 Mar 2011 22:18:00 +0000 Geoff Alexander Search Engine Strategies. If you’re planning on attending the conference, we’d love you to stop by and meet the team. We’ll have senior AdWords and DoubleClick executives presenting our newest ad innovations as well as a booth full of knowledgeable Google staffers to answer your questions.

Here are a few Google sessions to put on your SES agenda (for the full Google schedule, refer to the SES website):

DoubleClick Search V3 Preview
Tuesday, March 22, 1:30-2:30pm

Over the past few months, the Google team has been hard at work on an upgraded version of DoubleClick Search - a tool that allows you to manage search campaigns across the major search engines in one interface. With significant improvements in speed, intuitive design, and new features, DoubleClick Search V3 is being built to make your life as a search marketing professional much easier. See how we’re innovating in this area and get a preview of the upgraded product.
Speakers:
  • Ariel Bardin, Director of Product Management
  • Scott Silver, Director of Engineering
Ad Innovations
Wednesday, March 23 1:00-2:00pm

Search funnels and site links and and call metrics - oh my! Take a crash course in the latest AdWords innovations. Discover new ad formats, tools to simplify and automate account management, new ways to scale your ads across the Google Network, and more. For a sneak preview, visit: www.google.com/ads/innovations/
Speakers:
  • Jeff Gillis, Product Marketing Manager, Search Funnels and Analytics
  • Dan Friedman, Product Marketing Manager, New Ad Formats
  • Aleandra Kenin, Product Marketing Manager, Opportunities tab and ACE
  • Jessie Marmon Haines, Group Product Marketing Manager, Mobile
Ads in a Quality Score World (Panel)
Wednesday, March 23 3:45-4:45pm

More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
Speaker:
  • Frederick Vallaeys, AdWords Evangelist, Google
We hope to see you in New York. If you can’t make it to SES in person, join in on the fun by exploring our new features on our Ad Innovations site or by keeping up with the AdWords Facebook page and @adwords Twitter account. We’ll be posting ad innovation-related information to these forums frequently over the course of next week.

Posted by Dan Friedman, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2011/03/the-adwords-team-brings-its-ad-innovations-to-search-engine-strategies-new-york/feed/ 0 Get design tips to boost the impact of your display ad http://feedproxy.google.com/~r/blogspot/ATHs/~3/VBbgfpNcmHk/get-design-tips-to-boost-impact-of-your.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/VBbgfpNcmHk/get-design-tips-to-boost-impact-of-your.html#comments Tue, 31 Aug 2010 23:34:00 +0000 Geoff Alexander
While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your overall brand message?

On Thursday, September 2nd, we’ll be holding a short one-off live course on effective display ad design. The session will give you a set of practical design tips including key insights on using color, font and images. The focus will be on the Display Ad Builder tool, although the tips are applicable to display design in general. The course is suitable for anyone interested in display advertising.

The course will be held on Thursday, September 2nd at: 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).

Sign up here to attend.

Posted by Miles Johnson, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2010/09/get-design-tips-to-boost-the-impact-of-your-display-ad/feed/ 0 Learn about remarketing with a live online course http://feedproxy.google.com/~r/blogspot/ATHs/~3/bcplW1mkpRU/learn-about-remarketing-with-live.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/bcplW1mkpRU/learn-about-remarketing-with-live.html#comments Wed, 21 Jul 2010 03:22:00 +0000 Geoff Alexander This Wednesday, July 21st, we'll be hosting a live online course on remarketing. This interactive presentation will be delivered by a Display Network specialist and will take place from 15:00 to 16:00 GMT, including time for Q&A.

During this session we'll take you through the benefits of using remarketing, who it's best for and how to set it up in your account. If you advertise with AdWords and get a large number of visitors to your website, then we encourage you to attend.

If you're interested, be sure to sign up now.

Posted by Miles Johnson, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2010/07/learn-about-remarketing-with-a-live-online-course/feed/ 0 Join an AdWords focus group in Mountain View, California http://feedproxy.google.com/~r/blogspot/ATHs/~3/nZ5WUp72KCM/join-adwords-focus-group-in-mountain.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/nZ5WUp72KCM/join-adwords-focus-group-in-mountain.html#comments Fri, 02 Jul 2010 00:28:00 +0000 Geoff Alexander "Focus on the user and all else will follow." That's always been Google's philosophy. It's also why we'd like to talk to you about how we can best serve you as an advertiser.

On Wednesday, July 14th, 2010, we'll be hosting advertisers at our headquarters in Mountain View, CA to hear about your experiences with AdWords support– including email, chat, and phone.

If you'll be in the San Francisco Bay Area on July 14th and have thoughts on how we can improve our support services, we'd love to have you join one of our focus groups. No visit to Google could be complete without lunch and a tour, so we'll make sure you get both when you come visit.

If you're interested and available, please fill out the form here

Even if you can't make it to Mountain View on July 14th, we'd still like to hear your feedback. If you provide us with your contact details we may reach out to get your feedback by phone or email.

Hope to see you in Mountain View soon!

Posted by Miles Johnson, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2010/07/join-an-adwords-focus-group-in-mountain-view-california/feed/ 0 Discount code available for ad:tech San Francisco http://feedproxy.google.com/~r/blogspot/ATHs/~3/7Xpor4GfYaU/discount-code-available-for-adtech-san.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/7Xpor4GfYaU/discount-code-available-for-adtech-san.html#comments Mon, 19 Apr 2010 16:58:00 +0000 Geoff Alexander
Cross posted from the Google Agency Ad Solutions Blog.


ad:tech San Francisco is this week, from April 19th to April 22nd, and we'll be there. Our product experts will be on hand at the Google booth Tuesday and Wednesday to answer questions and provide updates on AdWords, Analytics, DoubleClick, YouTube, AdSense and the Google Content Network. In addition, we're holding the workshops "Insights Lickety Split in AdWords Search Funnels and Google Analytics" and "Google Ad Innovations @ ad:tech," as well as speaking at the session "Marketing Masters - The Bleeding Edge of Advertising Innovation."

Still not sure whether to head to ad:tech San Francisco? It's not too late to register, and Google is pleased to offer a 20% discount on conference passes with the code GGLESPON.

Posted by Miles Johnson, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2010/04/discount-code-available-for-adtech-san-francisco/feed/ 0 AdWords & Analytics Sessions at SES Chicago http://feedproxy.google.com/~r/blogspot/ATHs/~3/_RycAIFeVkI/adwords-analytics-sessions-at-ses.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/_RycAIFeVkI/adwords-analytics-sessions-at-ses.html#comments Thu, 03 Dec 2009 23:43:00 +0000 Geoff Alexander Next week on December 7th and 8th, you can catch presentations by the Google AdWords team at SES Chicago. We'll be offering practical tips on how to quickly improve your search and display ads performance in the following sessions:
Finally, if you want to learn more about AdWords optimization tools, you can also watch a video walkthrough of the improvements we've made to AdWords this year. Ariel Bardin, the lead Product Manager for the AdWords web interface, will take you through the major new features and give you tips on managing your campaigns more efficiently.

Posted by Miles Johnson, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2009/12/adwords-analytics-sessions-at-ses-chicago/feed/ 0 Reminder: Google sessions @ ad:tech NY next week http://feedproxy.google.com/~r/blogspot/ATHs/~3/G1yVfuVlbNE/reminder-google-sessions-adtech-ny-next.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/G1yVfuVlbNE/reminder-google-sessions-adtech-ny-next.html#comments Fri, 30 Oct 2009 18:37:00 +0000 Geoff Alexander If you're planning on attending ad:tech or Content Revenue Strategies (CRS) at the Javits Center in New York City next week, we hope you'll come and meet the Google ads team while you're there. Over November 4 and 5, we'll offer a series of sessions designed to give you practical tips for improving your search and display campaigns.

The Google Ads Factory Tour, 11/4-11/5/09

The Factory Tour will span 10 hours of live workshops designed to give you an overview of Google's latest measurement and optimization tools. Here's the full two-day agenda:

Wednesday, November 4 - Optimizing Search & Display
11:00am-12:00pm AdWords Optimization Tools: Smarter Search Management
12:00pm-1:00pm Conversion Optimizer: The Next Generation of AdWords Bidding
2:00-2:30pm Google Content Network: Matching Solutions to Advertisers
2:30-3:30pm Google Content Network: Creating Effective Campaigns
3:30-4:30pm Google Content Network: Optimizing for Results
4:30-5:00pm Automating Content Network Campaigns Through the AdWords API

Thursday, November 5 - Measurement, Ads Quality, Mobile & Local
11:00am-12:00pm Google Campaign Insights: What to Measure and When
12:00-1:00pm Google Campaign Insights: A Behind the Scenes Look at the Technology
2:00-3:00pm Google Analytics & Website Optimizer: Making the Most of Your Traffic
3:00-4:00pm Google Search Ads Quality: What It Is and How to Improve It
4:00-5:00pm Local and Mobile Ads: How to Use Location to Drive Results

You can stop by for a single session, or stay for the whole event. The Factory Tour is open to all exhibit hall and conference passholders. For more information, check the ad:tech events page.

Content Revenue Strategies, 11/5/09

Formerly known as ADSPACE, CRS is the only expo dedicated to AdSense and contextual advertising. Sessions will focus on maximizing performance on Google’s Content Network as well as emerging blog, video and social media networks.

We'll also have AdWords and AdSense optimizers available to answer any questions you have about improving your contextually-targeted campaigns. Stop by the Optimization Lounge to get customized tips and share any feedback you have for the Google ads team.

If you haven't yet signed up for ad:tech or CRS, registration is still open. You can enter the promotional code 20EXNY9 to receive 20% off an ad:tech full conference pass. If you're only attending CRS, enter the code CRSGoogle to receive $100 off the price of your CRS conference pass.

Hope to see you next week.

Posted by Austin Rachlin, Inside AdWords crew
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