Tag Archive | "Google Adwords"

Landing page logic for your Google Adwords campaign

Thursday, November 12, 2009

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Landing pages for your Google Adwords campaigns can be difficult to get right first time.  In fact that is the beauty of the whole Adwords technology you can constantly improve and tweak. There are 2 simple landing page rules which are based on logic: 1.  Make the landing page relevant to the ad. Repeat the [...]

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Google Adwords – black art or science?

Tuesday, November 10, 2009

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Google Adwords is often quoted by as being a black art only known to a few. It is possible to lose money with Google Adwords which tends to reinforce the idea that success is due to magical powers! But a scientific approach – with a little artistry thrown in – is what yields hugely profitable [...]

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Google Adwords – mastery of the search network or the content network?

Monday, November 9, 2009

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Google Adwords is usually understood to mean the search results that are obtained when a search phrase is typed into the search box. Most people who are connected with marketing on the internet know that the searches on the right of the screen have been placed there as advertisements I have found that not so [...]

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Updated Versions of the Keyword and Placement Tools

Thursday, October 8, 2009

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Feeding off the momentum of improvements we’ve made over the past year in AdWords, we recently released beta versions of the updated Keyword and Placement Tools. We’ve maintained the core functionality of these tools, but have added some new features that we hope will make them more useful for you. If you use English as [...]

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