Today we're announcing the launch of a new ad rotation setting in AdWords that allows you to optimize for conversions. Previously, you had two options:Optimize for clicks: Ads that are expected to provide more clicks are shown more oftenRotate: Ads are...
Continue reading...Tuesday, February 8, 2011
We're announcing the launch of our new Billing tab in the UK. Based on your feedback, we upgraded the tab to give you more control over when and how much you're charged with the new 'Make a payment' functionality. Those of you on automatic payments get...
Continue reading...Thursday, February 3, 2011
When location extensions launched in AdWords in 2009, they allowed you to dynamically attach relevant business addresses to your ads. We’ve since experimented with different ways to integrate this information with a map.Today, we’re introducing a w...
Continue reading...Monday, January 24, 2011
In 2010, we introduced a new Google AdWords Certification Program to equip you and your companies with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts. Alo...
Continue reading...Friday, January 14, 2011
This week, we’re launching the Contextual Targeting Tool to help you more easily reach customers as they spend time on millions of sites in the Google Display Network.As you may already know, contextual targeting helps you reach potential customers a...
Continue reading...Friday, December 17, 2010
On the Google Display Network, we've been working hard to make display advertising accessible to everyone, no matter what your size or budget. In 2008, we launched Display Ad Builder to help you design display ads in minutes for free. Now, 100 new adve...
Continue reading...Wednesday, December 8, 2010
We want to thank you for all the feedback you’ve given us on the Keyword Tool. The first thing you told us is that you want more keywords that are better targeted to your account and searches, and we’ve made improvements in this area. We’ve also ...
Continue reading...Thursday, December 2, 2010
Earlier this month we announced the U.S. launch of Product Listing Ads, which lets you easily promote products from your Merchant Center account on Google.com. In the past few weeks we’ve seen advertisers promote over 150 million unique products usin...
Continue reading...Tuesday, November 30, 2010
New AdWords features such as Product ads, Sitelinks and Click-to-call allow you to create more interactive ads. Product ads and Sitelinks help customers find the most relevant pages on your website and Click-to-call allows customers to call your busine...
Continue reading...Tuesday, November 2, 2010
What if you found out that your AdWords campaigns were bringing you more customers than you realized?Zac Stafford, Senior Search Strategist at Nina Hale Search Marketing in Minneapolis, MN, recently discovered that this was true for his client, modern ...
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Thursday, February 24, 2011
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