Tag Archive | "Success Stories"

Animal Planet leverages rich media and video advertising across platforms to engage viewers for River Monsters premiere

Tuesday, June 28, 2011

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Mobile, video and rich media advertising are changing the way that businesses capture user attention by bringing together the power of sight, sound, and motion to engage audiences like never before. For example, to build awareness for the new season of...

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An AdWords take on Search Stories

Monday, March 28, 2011

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During last year’s Super Bowl, we did something unprecedented for Google--we aired our first Super Bowl commercial. Our television commercial, Parisian Love, is what we now call a “search story,” since it tells a user’s story through the eyes o...

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New keyword targeting feature rolling out globally

Wednesday, July 14, 2010

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After a successful open beta test in the UK and Canada, we're pleased to announce that the broad match modifier is now rolling out globally in most languages*. To recap the original broad match modifier beta launch announcement:The broad match modifier...

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It takes one to show one: Getting a business off the ground with AdWords

Wednesday, April 7, 2010

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Cross-posted from the Official Google Blog: Small businesses are especially close to my heart. When he retired from teaching, my father ran a small art company in Maine, and I saw firsthand how fulfilling — and how difficult — it was for him to r...

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