Tag Archive | "Think2010"
Think2010: Series recap
We kicked off the Think2010 blog series 14 weeks ago with the idea of helping you prepare for the coming year by devoting one post each week to big-picture, forward-looking themes supported by actionable tips. Over the course of the series we've covere...
Continue reading...Think2010: Personalization and accountability
Tuesday, December 15, 2009
As part of our Fast.Forward. program, we've asked numerous industry leaders - from Google and beyond - about the online marketing trends they think will be significant in the year ahead. This week we'll talk about making your campaigns more personal by...
Continue reading...Think2010: The need for speed
Tuesday, December 8, 2009
In our Think2010 post a couple weeks ago, we noted how important experimentation will be in the coming year to help you optimize your campaign for the best possible ROI. A very closely-related tenet is the commitment to speed. There is great access to ...
Continue reading...Think2010: Innovate to better connect
Tuesday, December 1, 2009
As you plan your marketing approach for 2010, think of 'innovation' in a broad sense. You don't need to be the first to venture into uncharted territory or the one to make the biggest splash. You just need to think openly and differently about your cus...
Continue reading...Think2010: Experimentation is worth the risk
Tuesday, November 24, 2009
When it comes to testing and experimentation, there's always a risk-reward scenario to play out. You could go with what you know and what feels comfortable -- or you could try something new and see how it fares. It could really pay off, but it could al...
Continue reading...Think2010: Recap of the Four Winning Moves webinar
Tuesday, November 17, 2009
Last week, Google’s US Managing Director Bonita Stewart hosted the 2nd webinar in the Think2010 series, entitled “Think2010: Four Winning Moves for 2010.” She discussed tools and strategies that you can use to differentiate your offerings, increa...
Continue reading...Think2010: Stay focused on the fundamentals
Tuesday, November 10, 2009
As you look to get ahead of the recovery and set yourself up for success in 2010, let's revisit some of the lessons learned during the recession that you can apply going forward. We've been compiling both forward-looking perspectives and retrospective ...
Continue reading...Think2010: The multiple roles of search
Monday, October 26, 2009
Last week's Think2010 post discussed the need for advertising to be relevant, welcome information that adds value to a customer as he is performing a task or pursuing an interest. But as you think about your 2010 search strategy, make sure to think abo...
Continue reading...Providing your customers useful and relevant information
Tuesday, October 20, 2009
Many ads are aimed at interrupting a consumer to get them to pay attention to the ad, but this approach has proven less effective on the Web, as consumers often come online to pursue an interest or perform a task, such as finding a local restaurant or ...
Continue reading...Using data to better connect with your customers
Monday, October 12, 2009
Last week Analytics Evangelist, Avinash Kaushik, hosted a Think2010 webinar on "Using Data to Better Connect with Your Customers." He discussed how to find and use data from Google tools such as Trends for Websites, Insights for Search, Ad Planner and ...
Continue reading...- Door Curtains ·: i both use Adwords and FB Ads, facebook ads are mu...
- Hayden Bennett: it is sad that i had my Adwords account banned las...
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Monday, December 28, 2009
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