Google Adwords Mastery » Tools http://googleadwordsmastery.com Gaining competitive advantage through Google Adwords Mon, 06 Feb 2012 22:33:02 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Upgrade to AdWords Editor 9.7.1 for more efficient campaign management http://feedproxy.google.com/~r/blogspot/ATHs/~3/ZD0eozbWztY/upgrade-to-adwords-editor-971-for-more.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/ZD0eozbWztY/upgrade-to-adwords-editor-971-for-more.html#comments Wed, 16 Nov 2011 17:01:00 +0000 Geoff Alexander AdWords Editor version 9.7.1 is now available for Windows and Mac. This new version includes performance improvements and several new options for editing and targeting your campaigns. A few highlights:
  • Faster downloading for large accounts, and faster cut, copy, and paste (including drag-and-drop).
  • A new tool for changing the capitalization of selected text in one step.
  • More AdWords settings available within AdWords Editor, including advanced location settings, user interest category targeting, and Wifi traffic targeting.
For a complete list of changes and instructions, visit our release notes.

If you're already using AdWords Editor, you'll be prompted to upgrade automatically. If you're not already using AdWords Editor, you can visit our website and click "Download AdWords Editor." To learn more about AdWords Editor, visit our Help Center.

Posted by Katie Miller, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2011/11/upgrade-to-adwords-editor-9-7-1-for-more-efficient-campaign-management/feed/ 0 Live online webinar on ‘Advanced Optimisation for the Google Display Network’ http://feedproxy.google.com/~r/blogspot/ATHs/~3/P3IiFritB-o/live-online-webinar-on-advanced.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/P3IiFritB-o/live-online-webinar-on-advanced.html#comments Mon, 09 May 2011 22:37:00 +0000 Geoff Alexander webinar about optimising AdWords for the Google Display Network.

The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.

This live webinar will make recommendations for the optimal structure for your Google Display Network campaigns and provide various optimisation tips and tools—such as advanced bidding options, interest category marketing, AdWords Campaign Experiments, and reporting—that will help you in the optimisation process. We’ll also discuss using Google Analytics and Website Optimiser to improve campaign performance.

The webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, May 11th, 2011,from 3 pm to 4 pm BST, so make sure to sign up now!


Posted by Nathania Lozada, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2011/05/live-online-webinar-on-%e2%80%98advanced-optimisation-for-the-google-display-network%e2%80%99-2/feed/ 0 AdWords Editor Version 9.0 released today http://feedproxy.google.com/~r/blogspot/ATHs/~3/q92uTlNbh0Q/adwords-editor-version-90-released.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/q92uTlNbh0Q/adwords-editor-version-90-released.html#comments Thu, 05 May 2011 22:00:00 +0000 Geoff Alexander AdWords Editor Version 9.0 release notes.

AdWords Editor Version 9.0 highlights:

Scalably manage Ad Sitelinks
Version 9.0 provides full support for Ad Sitelinks, including downloading and uploading to your account, making edits, checking changes, and importing and exporting.

Improved Add/Update Multiple and Import CSV tools
When entering new data using the Add/Update Multiple tool, you can now enter your data with the columns in any order, assign the appropriate headers to each column, select the option to remember the order of your columns for your next import, and approve or cancel the changes in the account in one click. In addition, Import CSV now includes the option to Paste Text as well as to import From File.

Set high-end mobile targeting options
AdWords Editor now supports the ability to set campaigns to target high-end mobile devices (including Android, iPhone, iPad, and Palm) and carriers in Campaign Settings.

Better manage multiple accounts and MCCs
To help you better manage multiple accounts, AdWords Editor now offers sort and search for accounts, select and remove multiple accounts, and a new dropdown menu above the Account tree in AdWords Editor that displays recently accessed accounts, so you can quickly switch to any one of them.

In addition, when adding an MCC account to the Add New AdWords Account dialog, you can search within the list of available child accounts, display extra columns, and move up to a different level in the MCC account hierarchy.

More easily find and make bulk changes to negative keywords, placements, or audiences
To more easily locate and manage negative keywords, placements, or audiences in your account, we’ve changed the way we display Negatives in AdWords Editor. The Negatives tab has been removed, and you can instead toggle between displaying negative or positive keywords, placements, or audiences by clicking the Positives or Negatives switch on each item’s respective tab.

The Select Duplicates button is now available for negative keywords when in the Duplicate keywords view mode.

The next time you log into your AdWords Editor account, you'll be prompted to upgrade. You may also download Version 9.0 from the AdWords Editor website. After you install the new version of AdWords Editor, your accounts will need to be downloaded again. To preserve your comments and unposted changes, select the Backup then Upgrade option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor.

For more information, check out the release notes and visit the AdWords Editor Help Center.



Posted by Nathania Lozada, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2011/05/adwords-editor-version-9-0-released-today/feed/ 0 An AdWords take on Search Stories http://feedproxy.google.com/~r/blogspot/ATHs/~3/Z_9Zqb2uNdU/adwords-take-on-search-stories.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/Z_9Zqb2uNdU/adwords-take-on-search-stories.html#comments Mon, 28 Mar 2011 20:45:00 +0000 Geoff Alexander first Super Bowl commercial. Our television commercial, Parisian Love, is what we now call a “search story,” since it tells a user’s story through the eyes of the Google.com search box.

Since the first airing of Parisian Love, many new search stories have been created. While each story is unique, they all highlight the ways in which users are searching, whether it’s on Google.com, Google Maps, or mobile--and whether users are clicking on a search result or an ad.

We believe that ads are information and can be a vital part of the search process. As AdWords advertisers, we know you feel that way too, and we wanted to share with you three of our favorite search stories. These stories are all very different, but they all feature ads! As you watch the videos, can you spot them all?

Healthy Habits
A woman takes up healthier habits.
click for full size image

A sweet ending to missed connections in the big city.

A hesitant traveler discovers he's born to cruise.

For the full video playlist, watch here.


Posted by Nathania Lozada, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2011/03/an-adwords-take-on-search-stories/feed/ 0 Contextual targeting just got easier for your display campaigns http://feedproxy.google.com/~r/blogspot/ATHs/~3/Aw8lSaHIflg/contextual-targeting-just-got-easier.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/Aw8lSaHIflg/contextual-targeting-just-got-easier.html#comments Fri, 14 Jan 2011 01:51:00 +0000 Geoff Alexander Contextual Targeting Tool to help you more easily reach customers as they spend time on millions of sites in the Google Display Network.

As you may already know, contextual targeting helps you reach potential customers as they read webpages related to your products or services. Now, with this tool, you can create contextually-targeted campaigns more easily and quickly, while generating more clicks and conversions for your campaigns.

What does the Contextual Targeting Tool do?
This tool automatically builds keyword lists that can be used to show your ads on relevant webpages in the Google Display Network. Tightly-themed keyword lists are the basis of effective contextual targeting, and with the Contextual Targeting Tool, you no longer have to build them manually. In minutes, you can build dozens, even hundreds, of keyword lists, scaling your campaign performance while ensuring accurate targeting for your ads. This means you can get more clicks and conversions for your campaigns and you can do it more quickly.

How do I use it?
Let’s say you sell soccer equipment and gear. Normally, you'd have to build out separate ad groups for each of your product lines, like soccer gear, soccer balls, soccer cleats, etc. With the Contextual Targeting Tool, simply type each product category into the search box, and the tool will automatically generate tightly-themed keyword lists for you. For example, when you enter soccer gear into the tool, you get more specific ad groups, such as youth soccer gear, discount soccer gear, soccer uniforms, soccer bags, etc.

These new ad groups can help you get additional traffic and sales, as you may not think of creating them when manually building out your campaigns. Along with the new ad groups, the tool provides suggested bids and predicted placements to give you an idea of the types of sites in the Display Network where your ads can appear.

The Contextual Targeting Tool has been available to advertisers using AdWords Editor. This week, all advertisers will be able to access it from the Opportunities tab in their AdWords account. You'll still need AdWords Editor to implement the ad groups in your account for now (download AdWords Editor). However, this requirement will be lifted and you’ll be able to implement new ad groups directly from your AdWords account in the coming months.

You can learn more about using the Contextual Targeting Tool by watching this video. We hope this tool will help you more easily and efficiently reach your goals with your Display Network campaigns.


Posted by Nathania Lozada, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2011/01/contextual-targeting-just-got-easier-for-your-display-campaigns/feed/ 0 Significant advances for Display Ad Builder http://feedproxy.google.com/~r/blogspot/ATHs/~3/TKQG7Hc5r5M/significant-advances-for-display-ad.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/TKQG7Hc5r5M/significant-advances-for-display-ad.html#comments Fri, 17 Dec 2010 17:41:00 +0000 Geoff Alexander Display Ad Builder to help you design display ads in minutes for free. Now, 100 new advertisers try Display Ad Builder every day.

Today we are announcing a number of improvements to Display Ad Builder to help you achieve all your marketing goals, from driving conversions to building your brand.

Quickly manage hundreds of ads with bulk copying and editing
With the newest version of AdWords Editor, you can now copy your Display Ad Builder ads across campaigns and make basic bulk edits, including ad names, destination and display URLs, and ad statuses. With AdWords Editor you can quickly create customized creatives for each ad group. For example, you could create an ad for marathon training tips and customize the creative to mention the Chicago marathon for users in Chicago and the Philly marathon for Philadelphia.

Sample Display Ad Builder ad copied using AdWords Editor and then customized based on user location.
click for full size image

If you're already using AdWords Editor, you'll be prompted to upgrade automatically. Just follow the instructions to keep your unposted changes. If you’re not using AdWords Editor, visit our website to learn more and download it.

Drive engagement with social and expandable templates
Display Ad Builder also can help build your brand and engage users with our new social and expandable templates. We are testing social templates, which include the latest tweets from your Twitter account in the creative. Social templates are really useful if you want to run timely promotions that change daily. You can run a new tweet, instead of creating an entirely new creative. Social templates can also help you build your Twitter follower base.


An ad created using one of Display Ad Builder's social templates.
click for full size image

We've also released expandable templates, which encourage more interaction from interested users by increasing your ad’s real estate on the page. When a user clicks on your expandable ad, it expands to twice its width or height, depending on the format.

Create the perfect ad by customizing your templates
We're also launching template customization to give you greater flexibility to create the ad you want. You can now move text boxes and images where you want within the template. Also, text boxes can be resized, so you can include more content. Combine these new features, with 180 templates, nearly 100 fonts, and unlimited color options to chose from.


Now you can move around text boxes and pictures and re-size text boxes to customize templates to fit your needs.
click for full size image

Never tried Display Ad Builder? Try our free demo to see how it works. To start creating your ads, go to your ‘Ads’ tab in a new or existing campaign in your AdWords account. Then, click ‘New Ad’ and select ‘Display Ad Builder.’


Posted by Nathania Lozada, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2010/12/significant-advances-for-display-ad-builder/feed/ 0 The Keyword Tool – when you talk, we listen http://feedproxy.google.com/~r/blogspot/ATHs/~3/mACPF1AaTuY/keyword-tool-when-you-talk-we-listen.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/mACPF1AaTuY/keyword-tool-when-you-talk-we-listen.html#comments Wed, 08 Dec 2010 19:17:00 +0000 Geoff Alexander provide us with feedback. Below is a more detailed look at some of our new features.

There are three new ways to filter and refine your keyword list. With our new updates, you can:
  1. Choose specific terms to include or exclude from your keyword list.
  2. Use the ‘More like these’ button to search for terms that are similar to the specific keyword ideas you've selected from the table.
  3. Get only results that include the exact words or phrases (and their close synonyms) you’ve typed in the search box.


Adding stars to keywords
Add stars to keywords that you'd like to save while you're still searching for new keyword ideas. You can review your starred keywords in the "Stars" panel on the left side of the tool.

‘View as text’ button
View your selected keywords in text form, so that you can easily edit them and paste them in a spreadsheet or AdWords Editor.


Your continued feedback is important, so please keep sending us your comments and we'll post about more improvements here.


Posted by Nathania Lozada, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2010/12/the-keyword-tool-when-you-talk-we-listen/feed/ 0 Updated Keyword Tool: Out of Beta http://feedproxy.google.com/~r/blogspot/ATHs/~3/syWNg4yXkZo/updated-keyword-tool-out-of-beta.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/syWNg4yXkZo/updated-keyword-tool-out-of-beta.html#comments Fri, 24 Sep 2010 16:00:00 +0000 Geoff Alexander announced that the updated Keyword Tool was nearing the end of its beta phase. Today, we wanted to let you know that we’ve fully launched the updated Keyword Tool.

What does that mean for you? It means we’ve combined the best features from two previous keyword tools into one. The previous Keyword Tool and Search-based Keyword Tool are no longer available in AdWords. The updated Keyword Tool is now the only Keyword Tool available in AdWords, so you can now simply call it “The Keyword Tool.”

The Keyword Tool’s benefits include:
  • Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results.
  • Easy Keyword Refinement: Filter results by word or keyword match type.
  • Negative keywords: Easily add keyword ideas as negatives right from your keyword list. Just click on a keyword and use the drop-down menu to select and save your negative keyword.
  • Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more.
In addition to these improvements, we’ve also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only. Previously, they also included traffic from search partners. We've updated these statistics based on advertiser feedback, and hope you find them more helpful for keyword selection.

While we recommend using the Keyword Tool while signed in to AdWords, you can also access the tool without signing in. We hope you like the new streamlined version of the tool and we look forward to bringing you more features soon.

Posted by Jason Shafton, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2010/09/updated-keyword-tool-out-of-beta/feed/ 0 Improved keyword diagnosis — no appointments necessary http://feedproxy.google.com/~r/blogspot/ATHs/~3/Z3o32cXEuLc/improved-keyword-diagnosis-no.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/Z3o32cXEuLc/improved-keyword-diagnosis-no.html#comments Wed, 30 Jun 2010 13:00:00 +0000 Geoff Alexander "Are my ads showing? If they aren't, why not?"

Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority. Now you can get detailed diagnostic information for multiple keywords at once by using a new keyword diagnosis option on the Keywords tab.

To get started, open the "More actions" menu on your Keywords tab (at the account, campaign, or ad group level) and select "Diagnose keywords."


On the keyword diagnosis menu, you have all the options available in the standalone Ads Diagnostic Tool. For example, if you're interested in seeing whether or not your ad is showing in a particular location, you can use the Location drop-down to narrow the scope of your diagnosis.


After clicking "Run test," you'll see the real-time results appear in the Status column next to each keyword. If all is well, you see "Ad showing." If not, you'll see a brief summary of the problem (for example, "Low bid or quality score"):



To get more details on a keyword's status, hover over any speech bubble icon. In the above example, viewing details for the keyword "meeting icebreakers" displays more information on the Quality Score issues that are preventing the ad from showing. To focus on one issue at a time, try creating filters for Keyword Status.

The next time your keywords need a check-up, try using keyword diagnosis -- it even makes house calls!

Posted by Miles Johnson, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2010/06/improved-keyword-diagnosis-no-appointments-necessary/feed/ 0 Get a crash course on AdWords reporting tools http://feedproxy.google.com/~r/blogspot/ATHs/~3/TVd-3ho0PHg/get-crash-course-on-adwords-reporting.html http://feedproxy.google.com/~r/blogspot/ATHs/~3/TVd-3ho0PHg/get-crash-course-on-adwords-reporting.html#comments Mon, 14 Jun 2010 23:05:00 +0000 Geoff Alexander It’s hard to fix a problem when you don’t know it exists. That’s why the reporting tools available in AdWords are so important. Features like segmentation, filters, and custom alerts let you move through your campaigns like a shadow in the night, spotting potential issues and taking action quickly.

We’ve just released Find new insights in AdWords data, an AdWords Online Classroom course that will help you make the most of AdWords reporting tools.

In a little over 20 minutes, you’ll learn how to focus on the right statistics, find and take action on your key performance drivers, and monitor your campaigns regularly to ensure that no change in an important metric goes unnoticed. Before viewing the course, you'll need to complete a free registration.

So watch this short lesson and learn some advanced strategies for evaluating your account. Your campaigns will thank you!

Posted by Katrina Kurnit, Inside AdWords crew
]]> http://googleadwordsmastery.com/index.php/2010/06/get-a-crash-course-on-adwords-reporting-tools/feed/ 0