Yesterday, we opened up Google+ to businesses, a way for businesses to get closer to their customers. We’ve already seen many brands using Google+ in unique and exciting ways, such as hangouts out with Miss Piggy and style bloggers from Macy’s.How...
Continue reading...Wednesday, October 12, 2011
Advertising is about getting your message in front of the right people. Whether you need to increase brand awareness or maximize ROI on direct response campaigns, your challenge continues to be about delivering the right message to the right person at ...
Continue reading...Monday, August 8, 2011
On Thursday, August 4, we held a webinar about how to use today’s powerful targeting technologies to run effective display advertising campaigns for direct response goals. Specifically, we covered:The "targeting toolbox" for direct response campaigns...
Continue reading...Monday, July 25, 2011
Contextual. Audience. Remarketing. Demographic. Marketers have many options when it comes to targeting their display campaigns. The emergence of these technologies has transformed display into a powerful direct response medium, delivering measurable pe...
Continue reading...Monday, June 20, 2011
As vehicle shoppers make a resounding return to the auto market, Think Auto will arm advertisers with new ideas and tools to help capture these shoppers. The "constantly connected" lifestyle of today’s consumer affords greater opportunity to deliver ...
Continue reading...Friday, June 17, 2011
A few weeks ago, we launched the +1 button for your site, which can help your site stand out by making it easy for visitors to recommend your pages on Google search. As a result, the +1 button could bring more, better-qualified traffic from your search...
Continue reading...Monday, June 13, 2011
We’d like to invite you to our first live, interactive webinar on AdWords Campaign Experiments this Wednesday, June 15 from 9 to 10 am PDT.In case you’re not already familiar with AdWords Campaign Experiments (ACE), it's a free tool in AdWords that...
Continue reading...Thursday, June 2, 2011
A number of advertisers have told us that they want to try AdWords Campaign Experiments (ACE), but they’re not sure what to test. If you’re one of these advertisers, we’ve just created five demo videos that walk you through some example experimen...
Continue reading...Monday, May 16, 2011
This Wednesday, May 18th, we’ll be hosting a live, online course on media planning in our AdWords Online Classroom (UK). The course will highlight the best practices of media planning and focus on how to create and execute a successful media plan. To...
Continue reading...Monday, May 9, 2011
On Wednesday, May 11th, we’ll be holding a live and interactive webinar about optimising AdWords for the Google Display Network. The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potenti...
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Tuesday, November 8, 2011
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