Google Adwords Mastery » Webinars

Learn how to get your business on Google+

Geoff Alexander — Tue, 08 Nov 2011 14:00:00 +0000

Yesterday, we opened up Google+ to businesses, a way for businesses to get closer to their customers. We’ve already seen many brands using Google+ in unique and exciting ways, such as hangouts out with Miss Piggy and style bloggers from Macy’s.

How can you best use Google+ to grow your business? We have set up a number of opportunities for you to learn how to get started:

ad:tech New York keynote: Getting Closer to Your Customers on Google+
Wednesday, November 9, 5:30pm - 6:15pm ET
Join Google’s Head of Social Advertising Products, Christian Oestlien as he maps out the company’s vision for putting people at the center of the web experience and the opportunities Google+ creates for marketers to engage customers in new, better ways. If you can’t make it in person, you can watch the live stream or follow the reaction by searching for #gplusbiz on Google+.

ad:tech New York booth
Wednesday November 9 (10am - 6pm), Thursday November 10 (10am - 4pm)
We’ll also have Google+ experts on hand at ad:tech to answer questions and help you create your own page. We’d love for you to stop by and meet the team!

Learn with Google Webinar: Getting Your Business on Google+
Wednesday November 16, 2pm ET. Register here.
Join our live webinar hosted by Google+ experts to learn more about how you can bring your company and customers closer together using Google+. Key topics that'll be covered include:

Setting up a Google+ Page for your business
Best practices and early use cases for using Google+
Promoting your Google+ Page
Improving the performance of your ads with +1 annotations

Help Desk Hangouts
Thursday November 17, 12pm - 3pm ET. Visit our Google+ Your Business page.
Still have questions? Talk face-to-face with a Google+ expert using our group video chat product, Hangouts. Learn technical tips, content strategies, and potential use cases for your business.

In the meantime, you can check out our Getting Started Guide on our Google+ Your Business site. To keep up to date on the latest tips, add the Google+ Your Business page to your circles.

Posted by Dan Friedman, Inside AdWords crew

Find your audience with the Google Display Network

Geoff Alexander — Wed, 12 Oct 2011 15:35:00 +0000

Advertising is about getting your message in front of the right people. Whether you need to increase brand awareness or maximize ROI on direct response campaigns, your challenge continues to be about delivering the right message to the right person at the right time.

How can you do this intelligently, and at scale? Audience Solutions on the Google Display Network (GDN) provides the insight you need, connecting potential customers by with exactly what they are looking for -- when they are ready to buy.

Please join Google in our upcoming webinar to learn more about audience targeting strategies for your campaigns using Audience Solutions on the Google Display Network. We’ll discuss the following topics:

Enhance search: Making the most of your search investment through Remarketing
Deeper insights: Gaining insights about your current customers to expand your audience
Extend reach: Reaching new audiences based on their interests and purchase intent
ROI Optimization: Taking advantage of transparency and controls to optimize your campaigns

Register here for the webinar to be held on November 1st, 2011 at 10:00am PST / 12:00pm CST / 1:00pm EST. You can also preview a video of this invite here.

Posted by Lauren Barbato, Inside AdWords crew

Webinar: Display targeting strategies for direct response

Geoff Alexander — Mon, 08 Aug 2011 17:00:00 +0000

On Thursday, August 4, we held a webinar about how to use today’s powerful targeting technologies to run effective display advertising campaigns for direct response goals. Specifically, we covered:

The "targeting toolbox" for direct response campaigns on the Google Display Network
Strategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiency
Tools, tips and best practices for maximizing ROI

For those of you who missed the webinar, a recording is now available, which you can watch below. You can also download the materials we covered here.

After watching the webinar, share your thoughts and engage with us by following us at @GoogleDisplay. We’d love to hear from you!

Posted by Lauren Barbato, Inside AdWords crew

Upcoming Webinar: Display targeting strategies for direct response

Geoff Alexander — Mon, 25 Jul 2011 16:20:00 +0000

Contextual. Audience. Remarketing. Demographic. Marketers have many options when it comes to targeting their display campaigns. The emergence of these technologies has transformed display into a powerful direct response medium, delivering measurable performance at scale for marketers. But with the plethora of options to choose from, where do advertisers and agencies begin?

Please join Google for an upcoming webinar to learn more about how to approach targeting strategies for your campaigns on the Google Display Network. Specifically we’ll cover:

The "targeting toolbox" for direct response campaigns
Strategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiency
Tools, tips and best practices for maximizing ROI for your campaigns

Posted by Lauren Barbato, Inside AdWords crew

Google’s Think Auto Event – Live Stream – June 21st

Geoff Alexander — Mon, 20 Jun 2011 18:56:00 +0000

As vehicle shoppers make a resounding return to the auto market, Think Auto will arm advertisers with new ideas and tools to help capture these shoppers. The "constantly connected" lifestyle of today’s consumer affords greater opportunity to deliver relevant and engaging brand experiences. How do these new consumer behaviors apply to brand marketers' strategies today and in the future?

Tune in and find out as Google's Lorraine Twohill, VP of Global Marketing, introduces five concrete principles to drive both positive brand image and product usage.

Live streaming begins on June 21, 2011, at 12:35 pm EDT
Register here
Following us? Use #thinkevents for this event

We'll reveal new insights on today's automotive shopper during the "Path to Purchase" section, which will uncover new consumer behavior during the vehicle shopping process.

Guy Kawasaki, the final keynote speaker and author of Enchantment, will surely excite the audience as he explores new thinking on influencing and igniting action, both through individual interactions and marketing at scale. Hope to see you there.

Posted by Dan Friedman, Inside AdWords crew

Webinar: Implementing the +1 Button

Geoff Alexander — Fri, 17 Jun 2011 15:38:00 +0000

A few weeks ago, we launched the +1 button for your site, which can help your site stand out by making it easy for visitors to recommend your pages on Google search. As a result, the +1 button could bring more, better-qualified traffic from your search results and ads. But how do you make sure this experience is user friendly? Where should you position the +1 button? How do you make sure the correct URL is getting +1’d?

On Tuesday, June 21 at 3pm ET, please join Timothy Jordan, Google Developer Advocate, to learn how to best implement the +1 button on your site. He’ll talk about the technical implementation details as well as best practices to ensure the button has maximum impact. During the webinar, we’ll review the topics below and save time for Q&A:

Getting started
Best practices
Advanced options
Measurement

If you'd like to attend, please register here. For more information on how the +1 button affects your ads, visit Ad Innovations.

Posted by Dan Friedman, Inside AdWords Crew

This Wednesday, Attend a Live Online Webinar on AdWords Campaign Experiments

Geoff Alexander — Mon, 13 Jun 2011 19:47:00 +0000

We’d like to invite you to our first live, interactive webinar on AdWords Campaign Experiments this Wednesday, June 15 from 9 to 10 am PDT.

In case you’re not already familiar with AdWords Campaign Experiments (ACE), it's a free tool in AdWords that helps you test and precisely measure the impact of changes to your keywords, bids, ads, ad groups, placements, and more. ACE reduces the guesswork and potential risk involved with making changes to your campaign. Its split-testing approach gives you valid measurements regardless of external changes in demand, competitor movements, or other sales and marketing activity.
Our live webinar will provide you with:

an introduction to ACE
a description of ACE’s primary benefits over traditional methods of testing and optimization
a list of campaign elements you can test
best practices for using ACE
ACE success stories from AdWords advertisers like you

Don’t miss out on this opportunity to learn about ACE and ask our team questions - live! Register now to participate and see you Wednesday!

Posted by Dan Friedman, Inside AdWords crew

5 New AdWords Campaign Experiments Demo Videos

Geoff Alexander — Thu, 02 Jun 2011 21:34:00 +0000

A number of advertisers have told us that they want to try AdWords Campaign Experiments (ACE), but they’re not sure what to test. If you’re one of these advertisers, we’ve just created five demo videos that walk you through some example experiments you might want to try.

With our new videos, you can learn how to divide your experiment into control and experiment groups as well as how to run these four experiment types:

Keyword match types (e.g., How does adding a modified broad match keyword affect my account?)
Bids (e.g., What happens if I increase my bids by 10%?)
Ad creatives (e.g., How does new ad text and a new display URL affect my performance?)
Ad groups (e.g., Does a broader or more tightly themed ad group structure work better for me?)

We hope these videos help inspire you to run experiments in ACE! In case you need a refresher on how to set up your first experiment, watch our step-by-step video guides here.

Posted by Nathania Lozada, Inside AdWords crew

Learn about media planning in a live course in the AdWords Online Classroom (UK)

Geoff Alexander — Mon, 16 May 2011 19:40:00 +0000

This Wednesday, May 18th, we’ll be hosting a live, online course on media planning in our AdWords Online Classroom (UK). The course will highlight the best practices of media planning and focus on how to create and execute a successful media plan. Topics covered will include how to determine your marketing strategy, how to set your advertising and campaign goals, and how to target your audience. We'll show two examples of different marketing strategies and campaign set ups, including new customer acquisition and building a loyalty loop with existing customers.

The course will be delivered by an Online Media Specialist and will last for approximately one hour, including time for Q&A. It will take place on Wednesday, Mayhttp://www.blogger.com/img/blank.gif 18th, 2011, from 3 pm to 4 pm BST.

If you’re interested, make sure to sign up now!

And make sure to visit our AdWords Online Classroom for additional live and on-demand courses.

Posted by Nathania Lozada, Inside AdWords crew

Live online webinar on ‘Advanced Optimisation for the Google Display Network’

Geoff Alexander — Mon, 09 May 2011 22:37:00 +0000

On Wednesday, May 11th, we’ll be holding a live and interactive webinar about optimising AdWords for the Google Display Network.

The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different points of the buying cycle.

This live webinar will make recommendations for the optimal structure for your Google Display Network campaigns and provide various optimisation tips and tools—such as advanced bidding options, interest category marketing, AdWords Campaign Experiments, and reporting—that will help you in the optimisation process. We’ll also discuss using Google Analytics and Website Optimiser to improve campaign performance.

The webinar will be presented by AdWords Specialists as part of the AdWords Online Classroom (UK) and will take place on Wednesday, May 11th, 2011,from 3 pm to 4 pm BST, so make sure to sign up now!

Posted by Nathania Lozada, Inside AdWords crew